Screenflow a video export it to youtube
There are lots of excellent free software for making videos read this article
to maximise audience retention:
- Headline. Keyword Optimised. Show benefits compared to other videos in the search results.
- Problem. The first 30 seconds is the most important. Identify the problem you will solve and visual stimuli to keep people interested.
- Solution: The core of your video is the educational segment which provides the solution to the problem outlined.
- Call To Action (CTA). End with a strong CTA, either to subscribe like comment or link back to your website. Use annotations, cards and end templates.
YOUTUBE MARKETING STRATEGY
- Create simple “how to” videos that “engage” your buyer persona.
- Focus on searchability and discoverability i.e. keyword research SEO optimization.
- Build up audience on the platform and funnel back to website with incentives & offers.
Note: If you want become a famous vlogger, gamer or YouTube viral sensation, then this strategy should be adjusted.
“WATCH TIME” IS GOLDEN
4. YOUTUBE SEO
Follow these key points when you upload your video:
- File name: Include your target keyword e.g. SEO-tutorial-for-beginners.mp4
- Title: Include your target keywords at the start of your title. Highlight benefits compared to other videos.
- Description: Summarise the content of your video in 200 words. Include keywords 3-4 times.
- Video Tags: Include your keyword as the first tag and a few related keywords as tags.
- Closed Captioning: Great for non-native speakers, search, user experience and mobile viewers in sound-sensitive environments.
THE SUBSCRIBER ADVANTAGE
Subscribers are critical to your success on YouTube:
- Subscriber helps you get you those critical initial views as soon as you post a video.
- Subscribers watch more than anyone else. Remember ‘Watch Time” is golden.
How to Increase YouTube Subscribers
- Set a goal to for your channel subscribers: 100,1000,10,000, 1M or 10M!
- Increase subscribers numbers with a call to action at the end of videos.
Bonus: Simple Trick to Increase YouTube Subscribers by 400%.
To recap, increasing subscribers should be part of your YouTube Marketing Strategy because it will ultimately help you drive more website traffic.
Recording Software (screen camera)
YouTube Video Manager
- Make changes to uploaded videos: Add annotations, cards, subtitles, closed captions and more.